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Grassroots Campaign


Grassroots Tool Kit

The Faces of Influenza campaign offers various ready-to-use tools from the American Lung Association that you can customize for community members, journalists, and whoever you believe would benefit in your area as part of your ongoing influenza vaccination educational efforts.

We hope you take advantage of these tools and help us raise awareness about the seriousness of influenza.

  • Influenza Backgrounder (40 KB)

    This backgrounder provides general influenza-related background information that can be used to inform partners, media, and community groups about the disease and vaccination.

  • Template Letter-to-the-Editor (300 KB)

    This template letter can be tailored to fit your locality and will be used as a response to erroneous or misleading news articles about influenza, or as an op-ed template.

  • Template Press Release: 2011-2012 Season Kick Off (315 KB)

    This template can be used to introduce the Faces of Influenza program to local media. It can be customized with information pertaining to local areas and about local partners or spokespersons that will be part of any influenza-related awareness activity.

  • Template Media Alert: Clinic or Faces Event (300 KB)

    This template can be used to inform local media about upcoming vaccination events involving local partners or spokespersons.

  • Print-ready Ad: Quarter Page (411 KB)

    This quarter-page ad features celebrity "face" Kristi Yamaguchi.

  • Template Regional Ad: Quarter Page (383 KB)

    This quarter-page ad, featuring celebrity "face" Kristi Yamaguchi, can be customized with local information.



AMERICAN LUNG ASSOCIATION

The mission of the American Lung Association is to save lives by improving lung health and preventing lung disease.